This verification process helps build trust between customers and businesses while allowing greater visibility into how people interact with your brand on this messaging platform. Since businesses can verify their presence on WhatsApp Business, it also makes them appear credible. With this type of account, you can create quick replies and automated messages to answer repeated questions from customers or set up your business profile with a separate phone number for your WhatsApp Business account. Launched in 2018, it offers all the features of the regular app, plus additional functionalities and messaging tools tailored to managing large volumes of customer conversations. but I also think it's the most valuable potential part of the work over time," he said.Ībout 40% of Reality Labs' budget went toward virtual reality, while about 10% was spent on futuristic social platforms such as the virtual world it calls Horizon.Ĭhief Technology Officer Andrew Bosworth, who runs Reality Labs, said AR glasses need to be more useful than mobile phones to appeal to potential customers and meet a higher bar for attractiveness.īosworth said he was wary of developing "industrial applications" for the devices, describing that as "niche," and wanted to stay focused on building for a broad audience.A WhatsApp Business account is a version of the popular messaging app designed specifically for businesses. "This is in some ways is the most challenging work. Within Reality Labs, the unit was spending over half of its budget on augmented reality (AR), with smart glasses products continuing to emerge "over the next few years" and some "truly great" AR glasses later in the decade, Zuckerberg said. About 20% of Meta's budget was going to Reality Labs. People were Meta's biggest expense, followed by capital expenditure, the vast majority of which went to infrastructure to support its suite of social media apps, he said. In his remarks to employees, Zuckerberg played down how much the company was spending in Reality Labs, the unit responsible for its metaverse investments. Investors have questioned the wisdom of that decision as Meta's core advertising business has struggled this year, more than halving its stock price. Zuckerberg's comments there reflect a shift in tone and emphasis after focusing heavily on extended reality hardware and software investments since announcing a long-term ambition to build out an immersive metaverse last year. The company did not immediately respond to a request for comment on Thursday's internal forum. Meta enables some consumers to speak and transact with merchants through the chat apps, including a new feature announced Thursday in Brazil. "We talk a lot about the very long-term opportunities like the metaverse, but the reality is that business messaging is probably going to be the next major pillar of our business as we work to monetize WhatsApp and Messenger more," he said. Zuckerberg, addressing pointed questions at a company-wide meeting a week after Meta said it would lay off 11,000 workers, described the pair of messaging apps as being "very early in monetizing" compared to its advertising juggernauts Facebook and Instagram, according to remarks heard by Reuters. Nov 17 (Reuters) - Meta Platforms Inc (META.O) Chief Executive Mark Zuckerberg told employees on Thursday that WhatsApp and Messenger would drive the company's next wave of sales growth, as he sought to assuage concerns about Meta's finances after its first mass layoffs.
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